Zumba is a fitness program inspired by Latin dance. It was founded by Miami-based dancer and choreographer Alberto 'Beto' Perez, who teamed up with two local entrepreneurs: Alberto Perlman and Alberto Aghion. Zumba combines Latin rhythms with cardiovascular exercise to create an aerobic routine that is fun and easy to follow. The name Zumba is derived from a Colombian word meaning to move fast and have fun. Zumba sells DVDs/videos through its website and via infomercials. More than 3 million DVDs have been sold in over 30 countries. Zumba currently has over 9,000 instructors worldwide. On October 15, 2007 Zumba was showcased on the Today Show.
“We utilize the principles of fitness interval training and resistance training to maximize caloric output, fat burning, and total body toning. It’s a way of mixing body sculpting movements with easy-to-follow dance steps,” says creator Beto Perez. “It’s fun and addictive.” “It’s wonderful to see so many people having fun while getting fit,” says Perez. “I think the terrific Latin rhythms in the program have taken the ‘work’ out of “working out.”